Sutton

Sutton was founded in 1983 and subsequently altered the course of an entire industry on the principle that real estate was driven by highly personalized relationships between the REALTOR® and their customers. As such, the Sutton System was designed to put the REALTOR® - not the real estate company - at the center of each business transaction. It delivers consumer-driven services, cost-control and creative business freedom to independent Realtors® on the front lines of the industry. Sutton was also the first real estate company to offer each of its 8,700 REALTORS® with a personal email and custom website at the industry-renowned 'sutton.com' address. This initiative positioned its REALTORS® as specialized information brokers, and empowered them to continue growing responsive relationships through a cohesive - and still personal - marketing strategy.